Friday, July 21, 2006

 

Are Librarians Customer Service Oriented?



Meredith writes the following in "The 21st Century Librarian: Further Thoughts and Your Comments":

"I guess I take it for granted that people working in libraries have a customer service orientation, but I really should know better. Many of us do come from other helping professions (social work, education, etc.) and many people enter this field because they want to help people. But I have known people in this field with the “it’s not my job” attitude about anything that lay a bit outside of their regular job duties, even when it would help a patron."

I don't think people who enter the field don't have an interest in customer service, either. However, I have encountered a tremendous blindspot with colleagues when it comes to understanding the role of customer service in maintaining a strong, relevant position within the community served. Consider these two quotes from the OCLC Perceptions Study:
  • People trust what they find in search engines. They also trust what they find in libraries. They trust them about the same.
  • Search engines fit the consumers' lifestyle better than physical or online libraries. The majority of respondants, age 14-64 see search engines as a perfect fit.
From the Conclusions section, Perceptions of Libraries and Information Resources: a Report to the OCLC Membership

These are two things that librarians did not have to consider twenty years ago. Our information services were the most convenient and trusted sources on the block. Now, whether we like it or not, we are in the marketplace with other sources (who are trying to make money!) and our relevance depends on whether our communities see us as valuable and worthwhile within that context. If the perception is that we are no different than online sources, then we need strategies to get our patrons to think of us when they need information. And the best way I know how to do that is to show them how powerful my expertise is, how much time (and money for businesses) they can save by putting me to work for them and how integral my institution is to the health and well being of the community. That is the point of customer service; convincing people that we are worthwhile, and worth their continued support.

Does this mean that librarians don't care about customer service? Of course not, and I wouldn't suggest that has ever been the case. But does this mean that we must develop customer service that is specifically designed to compete within the 21st century information environment? You bet it does. My career, and the job security of a group of dedicated professinals whom I supervise is riding on it. We just can't afford to be "wait until they ask us for help" librarians anymore and we can't assume that our worth is self evident. We know that we have a lot to offer and now it's time to stop the handwringing and start strengthening the value that people place on us.

Tag: customer_service

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